7 Secrets of E-Commerce Website Design - IntlTech
scroll down

7 Secrets of E-Commerce Website Design

August 21, 2020

Thinking about e-commerce website design, many business owners simply consider the general outlook of the page and even do not suspect all the power website architecture may have. In fact, the function of the design lies not simply in the aesthetic appearance, but it is also a great possibility to influence the user’s decisions and actions. In this article, we will reveal effective and useful tips and website design secrets on how to create an attractive but user-friendly e-commerce web store, where people will shop with pleasure. All insights we will present in order of importance and relevance in terms of the modern trends of design and marketing.

Mobile Devices Orientation

Many business owners and website developers used to concentrate on how the website will look on PC and laptops. In 2020, we suggest coming from the opposite. First, design ecommerce website for mobile devices: iPhones, smartphones, and tablets. Why? The modern world is agile and fast. People are busy and use every free minute to do their things. Ability to shop while sitting in the bus commuting to work, standing in the traffic jam, waiting in the line to a therapist, or sipping coffee during the lunch break is a great option for the client, and of course, for your business. That is why the mobile version of the online store should be maximum optimized, convenient, and fast to make a purchase in a few clicks. When you achieve the goal, built on that move on to the laptop and PC versions.

Minimalism and Simplicity

It directly concerns the appearance of your web store. First of all, this is one of the main design trends in 2020. Second, it allows concentrating the visitor’s attention on what, actually, he/she came to your page – products and purchasing.

  • Monochrome design

This type of ecommerce website design implies minimal use of colors and shades. In general, it will not enlist more than four colors. Such designs always look stylish, professional, harmonic, and what is more important, do not drag the visitor’s attention from the goods presented on the website. It does not mean that you cannot use bright colors, but you should implement them dosed with specific aims – for action buttons, for instance.

  • More free space

Minimalist supposes no overload with additional parts: images, graphic elements, texts, fonts, etc. The page should contain just the most crucial elements, which would not disperse the user’s focus, but on the contrary, logically lead to a purchase. Minimalistic e-commerce web design implies big indents between the two objects what makes the visual perception convenient and attractive for the viewer.

Competent Typography

You may have an irresistible desire to tell more about your company, history of the brand, and the incredibility of the products you offer. Moreover, the SEO marketing campaign may require more content, but your website design for ecommerce page would not benefit from this. People are not coming to the web store to read. They want to see the assortment, estimate the characteristics of the product, and buy it (or not). That is why do not litter the page with text. It should not take more than 40% of the general space. The less, the better.

  • Fewer serifs

Graphic representation of the text also matters, and fonts play a crucial role in the way people might understand the message of your text blocks. The best e-commerce website design would use readable and clear fonts. It does not exclude experimenting with fonts and font sizes, but it establishes the rules of the game. It should be attractive but comprehensible. In the E-commerce WordPress website, you may competently choose the visual appearance of the texts and check the way they will be presented to the visitors.

User-Friendly Design

Brainstorming website design ideas may lead you to unexpected and creative solutions. But when it comes to the actual implementation of all the intentions, it may harm the technical part and general convenience. Do not sacrifice usability for the sake of attractive visualization. Think and act on the part of the customer, appreciate their time in the same way you value yours. All buttons and menu sections should be easily visible. It simplifies the act of purchase.

Convenient and Simple Navigation

Even the most beautiful and appealing design in the world would not make a client stay even a single more minute on the website where he/she cannot find what they want. Such options as a search bar, ability to filter products, related items section, comprehensible icons of personal account/wish list/shopping cart, etc. would ease the user’s navigation on your web page and make the whole experience of shopping more pleasant and less time-consuming. Stick to the rule of 3 clicks navigation. Of course, such details may be difficult for implementation if you are not technically savvy. For this reason, we suggest you consider professional website design services at this stage of web store development.

High-Quality Images and Video

We have spoken about minimalism, but it does not exclude the entire presence of graphic elements, pictures, and videos on your web store. When it comes to the product description, there must be detailed illustrations of the goods the person is intended to buy. Any professional website design company would tell that the key is in quality and not in quantity. When uploading any visual content to the website, make sure you use SVG format, which makes the pictures, photos, and even logo signs scalable.

Branding Priority

Every company, even if it is a local store, should consider the perspective of developing a brand, and an ecommerce website is a part of the strategy. People are more likely to purchase from the company they are already familiar with. Thus, whether developing on your own or ordering ecommerce website design services, make certain that the main ideas of your brand are clearly traceable in your web store. This can be the usage of the main colors of your logo, some specific graphic elements associated with your company, etc. which would contribute to supporting the brand concepts and speak up for your company’s reputation and image.

Final Word

An ecommerce website is a way to attract and interact with the customers. For this purpose, it should be simple, convenient, and comprehensible to the limit. When working on the design, think first of all about the users: what they would like to see and how to make their shopping experience the most pleasant. The visual part also matters so you should make it attractive and engaging, calling to stay longer at your page and buy something.

If you doubt your designer skills, IntlTech is ready to help. You can order website design from our specialists and estimate the professional and individual approach we use to every single project. We do not think stereotyped, but always consider the customer’s wishes and specifics of the business.

With any questions: website design cost, timing, analytics, etc. please, contact our managers by phone number (800) 966-4164 or send us an email at info@intltech.com

Last news

Are you sure your SEO team isn’t cheating on you?

SEO or Search Engine Optimization is a controversial promotion tool, enjoying thousands of conflicting opinions, devoted fans, and sworn haters. So why does it happen? Is SEO really a mere beautiful deception of marketers for making money from the business owners? We will consider what is SEO, how to select a promoting company, what outcomes […]

Show more

How to Deal with Negative Online Reviews

Online customers’ feedback plays an important role in your organic visibility on Google and online reputation. Unfortunately, in the sea of positive and grateful reviews, there will be always a few with a negative mood. It happens even with the most famous and popular brands, but the small companies take it more personally and regard […]

Show more

7 Tips to dominate Instagram

The business world is continuously changing, and the things that yesterday were childish applications to share photos, today, are a mighty platform for marketing opportunities. Ladies and gentlemen, yes, we are speaking about its majesty, Instagram. The statistics say that 13% of the whole Earth population are active users of Instagram that allows boosting sales, […]

Show more

Feedback Frenzy: 4 Key Ways to Encourage More Online Reviews

Reviews rule. More than eighty percent of online users check the reviews before making a decision and placing an order. So there is no wonder than most of the companies try to do the impossible to get more online reviews (preferably positive), and those who don’t, make a huge mistake. High-quality photos and detailed descriptions […]

Show more

7 rules of a perfect email message

An email message is a key to successful business communication. It possesses more power than you can even imagine. However, text for the email newsletter is such a fragile matter, which in the hands of the master can strengthen the customers’ loyalty, bring new business deals, increase sales or just go to spam and sink […]

Show more

Struggling to Get More Leads? Write Great Content!

In the modern digital world, content is a great way to boost the business and get new leads. The blog section on your website or social media account could attract attention to your company, establish the expertise in the niche, increase the audience, and strengthen your position in the eyes of existing and potential customers. […]

Show more

Want to contact with us?

Our contacts

Glenada Cres 2065
L6H 4M4 Oakville,
Canada
46008 Heroes of Euromaidan 9/136
Ternopil,
Ukraine

Working hours

Mn - Sn: 9AM - 6AM

Social networks

choose style
Top