Everything You Need to Know About Email Advertising
To make sure that we are on the same page, let us define the notion of digital marketing, check out its main practices, and go through its main benefits. So, let’s delve right in.
Definition of an Email Marketing Campaign
Starting with the definition of email marketing, it might be defined as a set of well-developed and thought-out email messages that are targeting your actual and potential customers and have a specific business purpose.
Most email marketing campaigns consist of the following elements:
- A subject line, which has to be short, catchy, and informative. Its main aim is to evoke interest and make your target audience want to open an email from you.
- Content, which should be original, easy-to-read, and relevant. Remember, the efficiency of your email campaign greatly depends on the quality of your email.
- CTA (a call to action), which should encourage your actual and potential customers to perform the action you are aiming at. It should not only be persuasive but also short and clear.
A side note: Depending on your individual needs, you might either conduct an isolated campaign or a series of related campaigns.
Best Email Marketing Practices
The best email advertising practices comprise the following types of emails:
- Welcome email, which helps to establish the connection with your email list members and, therefore, provides them with the first impression of your business.
- Newsletter, which is usually sent in a series of emails with a regular frequency and gives your target audience an insight into the newest updates of your business.
- Dedicated email, or, as it is often called, a “stand-alone” email, which deals with one specific and temporary offer your actual and potential customers might benefit from.
- Promotional email, which is often conducted in a series of related emails that involve different email marketing software and work in combination to assist you in promoting your business regularly.
- Re-engagement email, which helps in re-establishing the connection with your actual or potential customers that have not been active for a certain amount of time.
- Brand story email, which serves as a great way to boost your brand awareness and establish an emotional connection with your target audience employing telling the story of your business.
A side note: Even though the above-mentioned email advertising practices are the most widely spread ones, you might still come across such types of email campaigns as review-request, transactional, sponsorship, and other targeted emails.
Main Benefits of Email Advertising
A thoroughly thought-out email marketing strategy has a high chance to provide you with a wide variety of substantial advantages, namely:
- Boost your brand awareness, online presence, and the level of trust towards your business;
- Raise your conversion rate;
- Bring new subscribers to your blog or website;
- Increase your database;
For that reason, email advertising might reasonably boost your business and assist you in achieving your business goals.
Services We Offer
- Contact base and newsletters analysis and audit
- Lead-magnet design
- Content for newsletters
- Unique e-mail development
- Automated emails customization
- Cross-sell/up-sell triggers customization
- “Abandoned online shopping cart” trigger
- “Abandoned view” trigger; “Reactivation” trigger
- Sending promo-newsletters
Email Marketing Services IntlTech Offers
IntlTech is a digital marketing company that has years of experience and successful cases behind its shoulders. Therefore, it will gladly provide you with an effective email marketing solution. Below, you will find the description of the working principle and services IntlTech offers.
Let us start with a short overview of how our digital marketing professionals will come up with an efficient email campaign for you. Here is IntlTech’s working principle when it comes to email advertising:
- Email list formation, which includes a detailed analysis of your database and the creation of an original target audience list for your email campaign.
- Email marketing strategy development, which consists of your business goals investigation and the production of the most appropriate plan of how to achieve them through your email campaign.
- Email content creation, which involves the design of unique email templates with the help of an email builder and other email marketing tools. As a result, you will get original, interesting, and “working” emails that will come in handy when reaching your business goals.
- Email efficiency testing, which a variety of methods like a/b testing. This way, we will be able to define what type of emails will be the most efficient in your particular case.
- Email campaign optimization and customization, which includes email automation (using involvement special email marketing automation tools such as a drag-and-drop editor) and the organization of your email campaign.
An important note: IntlTech might also adjust its above-mentioned working principle according to your individual preferences. For instance, we might come up with ways to increase the number of subscribers to your newsletter, create catchy subject lines for you, assist you in the development of your new paid plans or free trial options, provide you with tips on how to improve your landing page, and so on.
Now, let us move to the list of email advertising services IntlTech offers:
- Your contact base audit and analysis through special digital marketing platform;
- Email advertising strategy creation;
- Email content development with the help of a special email marketing tool (an email editor);
- Email templates’ lead-magnet design;
- Different kinds of work related to your newsletter;
- Regular optimization and customization of your email advertising campaign;
- Trigger-related work;
- Email campaign automation;
An important note: While working on your email advertising campaign, we will employ the best email marketing software to provide your e-Commerce online store or other business with the best possible results. As well, we will make sure that your email campaign is mobile-friendly so that your email subscribers will receive a pleasant user experience.
Why Choose IntlTech for Email Marketing Services in Toronto?
You might consider IntlTech professionals to be your digital partners with the best email marketing service due to the following reasons:
- Our online marketing experts have 7 years of experience in the sphere and know different tips and tricks of email advertising;
- We are well-aware of the latest digital marketing trends (including the most dynamic email marketing platforms) and will gladly implement them while working with you;
- Our email advertising service providers offer you constant customer support during the period of our cooperation;
- We are result-oriented, which means we will do everything possible to lead you to assist you in achieving your desired business goals;
- Our digital marketing company specializes in email advertising for the US and Canada and will thus provide your business in Toronto with great results.
So, how about contacting IntlTech right now and bringing your business to a new level with the help of your newsletter’s paying subscribers?