Everything You Need to Know about Email Marketing Campaign
The Definition and Main Components
Before diving into the variety of email services we can offer you, let’s discuss what an email marketing campaign in general is. Shortly speaking, this is a thought-through set of email messages with engaging info about your business that are sent to the potentially interested users (target audience). These letters have specific purposes and goals.
What are the main components of the letter in any email campaign that should be included?
- A subject line. This part is kind of an introduction for your letter, it should be intriguing, catchy, yet precise, and not too wordy. In other words, its main purpose is to raise the interest of the recipient so much they’d want to open the email;
- Content. The next logical step is to improve the quality of the content. It should be engaging, relevant, and easy for reading;
- A call to action (CTA). An encouraging CTA is a key to the success of any email marketing strategy because, with its help, you are sending a specific message to a user, define the goals you’d like to achieve. An effective CTA has to be readable, clear, and persuasive.
Note: Depending on your goals, your campaign may consist of just one email letter or be conducted as a series of emails.
Email Marketing Letters Types
In marketing campaigns, the following types of emails are usually used for business promotion:
- Welcome email. This one is very important and should be planned carefully because this is your first interaction with your subscribers. That’s why the letter should be professionally made, include catchy and valuable information, and create the desire to interact with your brand in users;
- Newsletter. This one is needed to keep people up-to-date about all the latest news in regard to your business. This type is usually a foundation of marketing campaigns (if those are properly created, of course);
- Dedicated email. These usually contain exclusive offers from your company to the recipient. The main accent is generally on the call-to-action;
- Promotional email. This type is usually conducted as a series of related letters that make your business’s goals clearer for users. It is also known as the lead nurturing one;
- Re-engagement email. Usually, this kind is used to reconnect with the target audience who is inactive and should be followed up after a certain period of time;
- Brand story email. As storytelling is among one of the most effective ways to boost people’s interest in your work, it is often used in email marketing to create an emotional connection with current and potential customers, as well as strengthen the brand’s awareness and reputation.
What Are the Benefits of Email Marketing Services?
If email campaigns are developed correctly, you will see positive results pretty fast. The most important thing here is to set specific goals and work hard to achieve them. You’ll enjoy the following benefits if your campaign is working correctly:
- Increased brand awareness, better reputation, and loyalty from the customers towards services or products you offer;
- Boost in the conversion rate;
- A more significant number of subscribers;
- Growth in client’s database;
Everything mentioned above will definitely lead to a significant boost of your business which will be noticeable in different aspects – from the revenue to the awareness among people.
Services We Offer
- Contact base and newsletters analysis and audit
- Lead-magnet design
- Content for newsletters
- Unique e-mail development
- Automated emails customization
- Cross-sell/up-sell triggers customization
- “Abandoned online shopping cart” trigger
- “Abandoned view” trigger; “Reactivation” trigger
- Sending promo-newsletters
IntlTech's Email Marketing Service
As a professional digital marketing company, IntlTech knows how to implement all theoretical knowledge about emailing into practice to achieve the best results and new levels of success. Our working principle for an effective email campaign development includes the following points:
- Email list formation. After careful analysis, we create a unique email list with potential leads who may be interested in your products or services;
- Email marketing strategy creation. In order to reach the goals, you need a plan with the best tactics and possible methods of promotion. It’s all about the strategy!;
- Content writing. An email campaign is impossible without the content people will receive. That’s why we prepare a few email templates that will show your business from its best side. We’ll also create designs for the letters by using email marketing tools to have a high email deliverability rate;
- The A/B testing to see how effective the campaign is. We prepare a few email versions for you in order to test which ones will perform best in your campaign. After that, selected ones will be perfected and used as a final option;
- Choose a newsletter service and customize it for your business. Of course, we may also help pick the best email marketing software, but usually, newsletter service is enough to support constant contact with leads;
- Optimization of marketing emails. This step is important to eliminate the chances of getting into a spam folder.
And next, we would like to show you the list of available services meant for improving email campaigns and achieving any type of business goals:
- Careful analysis and audit of the contact list;
- Email strategy development;
- Content creation for a unique campaign;
- Design creation with the help of modern tools to attract the attention of the customers and lead them to your landing pages;
- Newsletter service-related work (if needed);
- Constant improvement and optimization of the letters and the campaign overall;
- Trigger-related works (to make sure that the letter won’t end up in the spam folder);
- Email marketing automation;
Please note that IntlTech provides a wide range of services for different types of businesses, so if something is missing in our list of services – contact us. We can fulfill your goals and find a perfect solution for you and your company.
Reasons to Choose IntlTech as Your Email Marketing Partner in Edmonton?
IntlTech will be more than happy to help you achieve your goals and reach new levels of success for your business. Why should you choose us?
- We have more than 7 years of experience in the digital marketing sphere and know all tricks and tips that can be useful in boosting your business;
- We always stay up-to-date and are aware of all the latest trends and tendencies in digital marketing;
- Our customers are never left alone because our managers are always here to support and assist with any type of problem;
- The main priority for our team is customers’ satisfaction. That is why we always do everything we can to leave you happy with the results;
- There are a few packages available on our website, so it is possible to choose the most affordable and effective way of cooperation;
- As IntlTech specializes in online marketing in the US and Canada, so we know precisely how to boost your business in Edmonton successfully based on the peculiarities of the area.
Well, why are you still waiting? Contact us and start boosting your business today with the assistance of our experienced team of professionals!