SEO for med. supplies
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SEO for Med. Supplies

May 22, 2020

About project

  • Type of site: medical supplies
  • Additional Services: wholesale online shop
  • Term of development: 6 months

Short about client

  • A wholesale supplier of special medical products with 1 year of experience. Goods are only shipped to European Union countries.

About task

The client’s goal was to reach a position in the top 5 of SERP, according to more than 20 keywords of high-frequency. He also needed to increase his online sales turnover by 100%. Additionally, the client wanted to increase the search engine traffic by at least 100%. The target audience was doctors of a very narrow field of specialization. The market – EU.

Our solutions

Before launching the promotion, we determined a semantic core for 200 products and 25 product brands. During the process of segmentation, we determined that these keywords had the highest frequency.

After that, we performed UX and UI competitor analysis and made recommendations for technical implementations to increase conversion rates. The recommendations we offered:

  • the order tracking system;
  • wholesale prices (the more goods were added to the shopping cart, the greater was the discount on the product);
  • automate VAT calculator;
  • online assistance: quick consultation with sales manager;
  • call back application (if a client wants to specify the details or make orders in a live-conversation);
  • advanced product search and fast autocomplete extension;
  • product reviews.

At the same time we performed the website SEO audit and identified several problems:

  • not optimized meta-tags;
  • robots.txt errors;
  • the content on the website wasn’t unique and SEO-optimized;
  • duplicated product descriptions;
  • slow website loading;
  • restricted access to CSS and JS files for search robots;
  • poor usability of the mobile website version.

After fixing all the bugs, we started increasing the website linking profile. You can see a graphical report of our work below. The first screenshot demonstrates the growth of organic traffic after half a year:

SEO medical supplies

This diagram shows the search engines traffic growth per quarter:

SEO medical supplies

According to the client’s task (to increase search engine traffic by 100%), we reached 256% in growth rate:

The increase of search engine snippets and their click-through rates is shown below:

The click-through rate of search snippets was increased after such actions:

  • microdata implementation for products which had high rating in search snippets;
  • products meta titles rewriting;
  • writing quality and appealing product meta descriptions;
  • increasing positions of relevant key queries.

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Mississauga, ON L4W 4L9,
46008 Heroes of Euromaidan 9/136
Ternopil, Ukraine
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