Digital Marketing & Web Development Digital Marketing & Web Development

How to Use AI in Digital Marketing?

May 20, 2024

Some time ago, artificial intelligence was something we saw on TV screens, and we imagined how life would go if robots were real. However, right now, we can not only use AI to entertain us but also optimize our work, particularly in the digital marketing sphere. That’s what we’d like to dedicate our article to today – artificial intelligence and the ways to incorporate it while planning marketing campaigns and other essential elements.

IntlTech is a digital marketing company with plenty of experience in this sphere. That’s why we believe it’s important to tell people more about the marketing sphere, help them grow, and get businesses to higher levels. If you are interested in other helpful topics, check out our blog. We follow the latest trends and are always happy to explain everything in the slightest detail. 

A Few Words About AI for Digital Marketers: Definition, Tools, Opinions

AI in digital marketing can be used for numerous purposes and goals, and more companies are incorporating it into their processes to see beneficial results in their work. Data collection, machine learning, and data analysis are just the tip of the iceberg; there are many more processes that can help with customer segmentation, collect all the vital data, and automate specific tasks. The main benefit here is, of course, the ability to improve customer satisfaction by getting numerous valuable insights into your clients’ behavior, thus gaining the ability to meet their needs better.

To optimize your work, you should pick AI tools according to your company’s qualifications and the main marketing tasks. Here are a few examples:

  • Optimove – a special customer data platform;
  • Surfer SEO – an on-page optimization tool to get the best ranking with your texts;
  • Midjourney – is able to convert your descriptions into images.

There are more options you can benefit from, so we recommend browsing the web to choose the ones that would be helpful for your business. Still, it’s important to remember that AI cannot replace people. It was created to help us grow and thrive, not to get rid of actual workers who bring life to your work. Cooperation is a key to success, so plan your next digital marketing strategy with the best artificial intelligence tools!

Ways to Use AI in Marketing Strategies

Now that we understand the basics of artificial intelligence for digital marketers, let’s look closely at the ways you can use AI software for your business. There are plenty of options you can adapt for your personal case, so what are you waiting for?

#1. Content Creation

Experienced marketers can use AI to create content for many channels and purposes. Overall, the content creation process can be quite time-consuming, so why not use some extra help to see the real benefit?

By using special AI generative tools, you may work on your emails, social media texts, landing pages, blogs, and other important pieces. The content can be customized according to your audience’s liking, as well as the overall theme of your business. Plus, it makes the whole process much faster, which is perfect for work optimization.

Note: You should remember that authenticity is highly appreciated in digital marketing. Thus, don’t generate all your content; the creative team should also be involved to help your business distinguish itself from all other companies and become one of a kind. 

#2. SEO

Search engines use special algorithms to crawl web pages, index them, and determine their ranking on the search page. With the help of AI tools, you can search for the most relevant keywords, improve your headings and meta tags, as well as analyze users’ behavior to see your weak points and work on them.

Besides, as visual and voice searches become more popular, you can optimize your content to meet the standards and increase your chances of popping up on the search page. Plus, it’s possible to analyze customer data to see who you are targeting and what can potentially attract people’s attention.

#3. Customer Support and Service

Digital marketing AI tools can offer special bots to communicate with users and provide them with all the needed information. A chatbot is an excellent option for answering common questions, providing primary information about the business, and helping potential customers navigate through the website. This way, you can meet their needs, boost customer experience, and increase your purchases. Communication is vital in any type of business, so consider incorporating AI to make cooperation with your company more pleasurable.

#4. PPC Advertising

In this form of advertising, you pay when someone actually clicks your ad. That’s why it’s so important to create ads that are relevant to users and encourage them to learn more about your company. With the help of special AI tools, you can work on advertising campaigns and optimize keyword research, predictive analysis, ad scheduling, creation, etc.

#5. Email Marketing

Emails are essential for any company that wants to optimize marketing campaigns and ensure that people remember its business. Save time and money by improving such processes as:

  • Analyze the performance of your emails to know what your customers like more;
  • Personalize the content according to your audience’s interests;
  • Perform A/B testing;
  • Etc.

You may as well get insights about people’s actions to understand what they like the most and what techniques to use to increase performance.

Pros and Cons of AI in Digital Marketing

To create a successful marketing strategy, you should understand all the pros and cons of using Artificial Intelligence in your work. This way, it’s easier to evaluate possible risks, consider the ways to meet clients’ needs and ensure your business is always on top of all the innovations that can be applied to your company’s peculiarities.


  • It makes the working process more efficient. Repetitious activities, such as replying to general customers’ questions, inputting data, etc., can be optimized with AI;
  • Productivity is boosted. If simpler tasks are taken care of, people can pay more attention to more challenging ones;
  • It can increase ROI. Evaluating data is very helpful for learning more about buyer behavior, improving UX, and optimizing the customer experience to seal the deal;
  • It’s easier to create and optimize content. It’s a beneficial thing for all online channels, as high-quality content is very appreciated;
  • You can work with predictive data analysis. If you understand typical customer behavior, it will be much easier to deal with routine tasks, such as email sorting, data entry, regular reporting, and others.


  • Data security. Most AI systems require access to all the information, even the private ones;
  • Inaccuracy. If you entirely rely on AI, you may miss certain mistakes in your AI marketing strategy, which may be quite damaging to the business;
  • Authenticity. More and more companies have started using artificial intelligence for their work, and the problem of plagiarism, authorship, etc., has risen rapidly. So, in some cases, it is indeed better to use real people’s work instead of relying on machines completely. Still, there’s nothing wrong with trying some extra help – just use AI wisely.

The Bottom Line

AI technology is something widely used in almost every sphere: medicine, digital marketing, education, and so on. The most important thing is to learn how to use it wisely to benefit the business and help it thrive; besides, AI can make workers’ routines much easier, as they can optimize various processes, gather essential data faster, and achieve better results in no time. Still, you should understand that AI cannot replace real people completely; authenticity still matters, so you must learn how to combine it with your regular processes instead of relying on it completely. Hopefully, this article helped you understand how to use artificial intelligence wisely; check out the blog to read more exciting articles on various digital marketing-related topics.


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