Thinking about e-commerce website design, many business owners simply consider the general outlook of the page and even do not suspect all the power website architecture may have. In fact, the function of the design lies not simply in the aesthetic appearance, but it is also a great possibility to influence the user’s decisions and actions. In this article, we will reveal effective and useful tips and website design secrets on how to create an attractive but user-friendly e-commerce web store, where people will shop with pleasure. All insights we will present in order of importance and relevance in terms of the modern trends of design and marketing.
Mobile Devices Orientation
Many business owners and website developers used to concentrate on how the website will look on PC and laptops. In 2020-2021, we suggest coming from the opposite. First, design ecommerce website for mobile devices: iPhones, smartphones, and tablets. Why? The modern world is agile and fast. People are busy and use every free minute to do their things. Ability to shop while sitting in the bus commuting to work, standing in the traffic jam, waiting in the line to a therapist, or sipping coffee during the lunch break is a great option for the client, and of course, for your business. That is why the mobile version of the online store should be maximum optimized, convenient, and fast to make a purchase in a few clicks. When you achieve the goal, built on that move on to the laptop and PC versions.
Minimalism and Simplicity
It directly concerns the appearance of your web store. First of all, this is one of the main design trends in 2020-2021. Second, it allows concentrating the visitor’s attention on what, actually, he/she came to your page – products and purchasing.
- Monochrome design
This type of ecommerce website design implies minimal use of colors and shades. In general, it will not enlist more than four colors. Such designs always look stylish, professional, harmonic, and what is more important, do not drag the visitor’s attention from the goods presented on the website. It does not mean that you cannot use bright colors, but you should implement them dosed with specific aims – for action buttons, for instance.
- More free space
Minimalist supposes no overload with additional parts: images, graphic elements, texts, fonts, etc. The page should contain just the most crucial elements, which would not disperse the user’s focus, but on the contrary, logically lead to a purchase. Minimalistic e-commerce web design implies big indents between the two objects what makes the visual perception convenient and attractive for the viewer.
You may have an irresistible desire to tell more about your company, history of the brand, and the incredibility of the products you offer. Moreover, the SEO marketing campaign may require more content, but your website design for ecommerce page would not benefit from this. People are not coming to the web store to read. They want to see the assortment, estimate the characteristics of the product, and buy it (or not). That is why do not litter the page with text. It should not take more than 40% of the general space. The less, the better.
- Fewer serifs
Graphic representation of the text also matters, and fonts play a crucial role in the way people might understand the message of your text blocks. The best e-commerce website design would use readable and clear fonts. It does not exclude experimenting with fonts and font sizes, but it establishes the rules of the game. It should be attractive but comprehensible. In the E-commerce WordPress website, you may competently choose the visual appearance of the texts and check the way they will be presented to the visitors.
Brainstorming website design ideas may lead you to unexpected and creative solutions. But when it comes to the actual implementation of all the intentions, it may harm the technical part and general convenience. Do not sacrifice usability for the sake of attractive visualization. Think and act on the part of the customer, appreciate their time in the same way you value yours. All buttons and menu sections should be easily visible. It simplifies the act of purchase.
Convenient and Simple Navigation
Even the most beautiful and appealing design in the world would not make a client stay even a single more minute on the website where he/she cannot find what they want. Such options as a search bar, ability to filter products, related items section, comprehensible icons of personal account/wish list/shopping cart, etc. would ease the user’s navigation on your web page and make the whole experience of shopping more pleasant and less time-consuming. Stick to the rule of 3 clicks navigation. Of course, such details may be difficult for implementation if you are not technically savvy. For this reason, we suggest you consider professional website design services at this stage of web store development.
High-Quality Images and Video
We have spoken about minimalism, but it does not exclude the entire presence of graphic elements, pictures, and videos on your web store. When it comes to the product description, there must be detailed illustrations of the goods the person is intended to buy. Any professional website design company would tell that the key is in quality and not in quantity. When uploading any visual content to the website, make sure you use SVG format, which makes the pictures, photos, and even logo signs scalable.
Every company, even if it is a local store, should consider the perspective of developing a brand, and an ecommerce website is a part of the strategy. People are more likely to purchase from the company they are already familiar with. Thus, whether developing on your own or ordering ecommerce website design services, make certain that the main ideas of your brand are clearly traceable in your web store. This can be the usage of the main colors of your logo, some specific graphic elements associated with your company, etc. which would contribute to supporting the brand concepts and speak up for your company’s reputation and image.
An ecommerce website is a way to attract and interact with the customers. For this purpose, it should be simple, convenient, and comprehensible to the limit. When working on the design, think first of all about the users: what they would like to see and how to make their shopping experience the most pleasant. The visual part also matters so you should make it attractive and engaging, calling to stay longer at your page and buy something.
If you doubt your designer skills, IntlTech is ready to help. You can order website design from our specialists and estimate the professional and individual approach we use to every single project. We do not think stereotyped, but always consider the customer’s wishes and specifics of the business.