Contextual Advertising in 2021: What it is and Why it Matters

Advertising in 2021 is more customer-oriented than ever. Placing annoying ads just everywhere with a hope that the more ads you display, the more chances you get someone will actually click on it are in the past. With the PPC (pay-per-click) strategy, business owners are more interested that their commercials hit just the hottest target audience who are really ready to buy their products or use services. Contextual advertising is a perfect environment to find and attract potential customers and increase general awareness of the brand and company.

What is Contextual Advertising?

If to put it simply, contextual ads are commercial texts, videos, or pictures that fit in a specific contextual environment. They can be displayed in the organic search engine results, on the pages of websites, during YouTube videos, and even games. For example, if you are reading some articles about a healthy lifestyle or yoga, there are great chances you will be shown some ads with sports clothes, shoes, and other related products. If you are looking for recipes of cakes and cookies, Google can offer you to check cooking appliances, and so on. In other words, these will be ads that somehow relate to the main topic you are checking and may be interesting for you.

How do Google Ads Work?

The principle of Google contextual ads work is quite simple but effective, allowing to grab a vast number of the potential target audience. The search engine system is analyzing the keywords and forms a set of appropriate Google ads results according to the inquiry. Thus, when you enter in the search bar ‘yoga for beginners’, may offer sport clothes or sport center ads. How to choose the most appropriate keywords stuffing for your ads to reach a wider range of users? You would have to conduct the analyses of the most frequent search inquiries or apply for the help of professionals.

How does the System Choose the Most Appropriate Contextual Ads?

Of course, in the conditions of contemporary competitiveness on the market, there may be dozens of ads that suit the context of yoga for beginners. So how does the engine choose the ads? Well, advertisers take part in the special kind of the auction, which will determine the place of their Google contextual ads in the rank, but you cannot pay more to get a higher position. There are a lot of other factors that will determine when and how the ad will be displayed. As it works like PPC (pay per click advertising), Google will get money for every user’s click, so it is choosing just the most quality and relative commercials, which people are likely to open and read. Does it benefit the advertisers? Of course, it does. The contextual environment narrows the circle of all internet users just to those who may be really looking for the products or services you offer. Thus, people who are looking for yoga for beginners very likely may be interested in yoga leggings, sneakers, yoga mat, etc. If the user clicks on the contextual ads, it means he/she has a particular interest in it, and even if he/she doesn’t place an order immediately, there are chances he/she will come back later or at least will become aware of your company and brand. This is one of the greatest benefits of contextual advertising, as it does not bother the visitors with the irrelevant advertising trash that people even do not pay attention too.

What is PPC Advertising?

We were talking about PPC earlier, and now, it is time to explain what it stands for. Pay per click advertisement supposes you are not paying for the displaying of your ad in the search engine results or website pages. However, you pay for every separate click the users do irrespectively whether they place an order or close the page after two seconds, or even if they have opened it by mistake. However, Google ads settings in contextual advertising increase the chances they will reach the target audience and hit the goal:

1) sell your products/services;

2) increase the awareness about your brand/company;

3) increase the conversion rate;

4) increase the traffic to your website.

How to launch Google Сontextual Ads?

Actually, the whole process is not that complicated if to have basic knowledge about marketing and advertising. The first step is to register an account at https://ads.google.com/. The second step is to indicate the link (to your website/webstore/application), where you want to direct the traffic from the ad.

Then, Google will offer you smart Google ads campaign management. It will analyze your add and a number of other parameters, determine the target audience and keywords. If you choose it, it will be automatically launched in a few hours. However, it will be in times less effective if you set all parameters manually. We would strongly recommend you take time and effort and choose your target audience, keywords stuffing, regional parameters, etc. If you do not feel you are qualified enough to become a Google ads manager, you can always hire a professional marketing company.

IntlTech, a progressive digital company with a team of the experienced marketing specialists, knows everything about advertising in general, and contextual advertising in particular. Contact us by the phone number or email to request a quote, check Google ads cost, clarify some points about the marketing campaign, or order a service. We are always happy to hear from you!