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How to Buy the Right Domain for Your Online Store?

December 4, 2020

Tips to Pick Up a Perfect Domain Name

So, here you go when deciding to move or launch your business on the Internet. But where to start? Begin with looking for a good domain name for your future online store. You could assume this is not that important step, but a successful and right domain name is like a foundation for the future stable and robust house – it is the base. This is how people will look for your business on the Internet, and there are a few useful and simple tricks on how to choose a domain name for your business. The three basic principles are – brandable, short, and unique.

1. Look for the Exact Match Domain Name

This point suits the principle ‘brandable’. If you manage to find a domain name that exactly matches your company’s name, this is a perfect solution. It will make your domain strong and branded. It is a crucial rule for beginners who are starting their business and those who successfully exist on the market for some time.

In your business development, you should stick to a single concept, which unites and explains all elements of your brand. The domain name is also an essential part of this concept, especially if we are talking about the online realm. It will help to make your company more recognizable.

Pick Up a Domain Name

2. Expand Your Domain Extension Search Horizons

When we say extension, we mean the ending, for example, .com, which is now one of the most popular. The truth is that when people think about how to find a domain, they concentrate exclusively on the .com extension, and very often find that their exact match is already taken. Sad news, people despair and try to find the solution, sacrificing their branding concept. Do not follow their example.

Yes, .com is a king, but it is not the only extension available. The choice is incredible:

  • .online
  • .net
  • .org
  • .name
  • .best
  • .store
  • .shop
  • .biz
  • .boutique
  • .top, etc.

3. Consider Purchasing a Premium Domain Name

Sometimes, you may find the exact match for your business, but the price is much higher than regular. It means that you have found a premium domain name. What does it involve?

Premium domain names were registered in the past. They are rich with keywords, which is incredibly cool for SEO promotion and bringing your future website to the top in the Google search. They may also have some active traffic. So, is it worth purchasing it? Definitely yes. It is a wise investment in the successful launching and functioning of your online store.

How to buy a website domain? There are special servers where you may find and purchase it: GoDaddy, BlueHost, HostGator, Hostlinger, A2 Hosting, SquareSpace, Domain.com, Network Solutions, HostPapa, etc.

4. Avoid Hyphens and Extra Characters

How to choose a domain name if the exact match is already taken? Definitely not by adding extra characters: hyphens, semicolons, dots, letters, or numbers. This is not a way out. Remember the second principle of a perfect domain? It should be simple, short, and memorable. What is easier to remember: Daisycoffe.net or Daisy-coffee5.net?

When thinking about how to choose a good domain name, put yourself in the customer’s shoes. Any additional numbers and other characters make the name more difficult to remember and actually work against the branding principle if they do not directly relate to your brand.

Buy the Right Domain for Online Store

5. Stop with the Unique Spelling

Another common deadly mistake of the business owners, who failed to find a perfect domain match, is to play tricky games with the spelling, thinking this is very original and creative. Of, if they only knew how far they are from the truth.

Once again, brandable, short, and unique. How high do you think are the chances that people will remember your uniquely spelled domain name? Or do you hope that they will sit in front of the mirror and learn it by heart? That’s ridiculous. A domain is not that place where you should try your creativity. Leave it for design and marketing campaigns.

Conclusion

A domain name is a base of your future online store, and you should put effort into choosing it with all enthusiasm and devotion as when you just started your business. Still have questions on how to buy a domain name, contact our team or request a quote, and we will help you out.

IntlTech, one of the leading providers of digital marketing services in Toronto, knows everything about perfect domains to give your project a positive start!

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