The business world is continuously changing, and the things that yesterday were childish applications to share photos, today, are a mighty platform for marketing opportunities. Ladies and gentlemen, yes, we are speaking about its majesty, Instagram. The statistics say that 13% of the whole Earth population are active users of Instagram that allows boosting sales, building a brand, increasing company awareness, winning the audience’s loyalty. Unfortunately, the Insta world is full of pitfalls, and it is not easy to stay on the wave. In this article, we will share a few Instagram tips, which would help you to keep pace with the frantic rhythm of social media life.
1. Post consistently
One post in a month will not attract many visitors, as people are thirsty for novelties and new content. Many bloggers and top brands may post even thirty times per day, but this is not a compulsory key to success. An optimal variant maybe even one or two posts in twenty-four hours, but they should be on a regular basis. The quality of the content is still more relevant than the quantity, but regular posts attract more attention of the audience and constantly remind the Instagram users about your brand, increasing awareness.
The time for posting also matters: many call the hours between 8 am-9 am and 5 pm-6 pm the most appropriate time frames, but again, everything depends. With time, you will study your audience and determine the best time to reach your followers.
2. Have a visually consistent Instagram feed
The quality content does not merely mean the informational value of everything you share. Instagram, first of all, is about visualization and aesthetic perception. So, one of the essential tips for Instagram is to fill your feed with visually attractive pictures and videos. The latest trends dictate that all posts should be organic in relation to each other as parts of one mosaic. It requires a singular layout pattern, style, vibe, font, etc. to make your posts look harmonic in your feed. Perfectly, if it matches the main concepts of your brand.
Naturalness and simplicity are also in trend. Generally speaking, there are no strict rules in the social media world – experiment, be creative, and try to catch the mood of your audience’s preferences without losing your brand’s identity.
3. Tell stories in your posts
To really catch the followers’ attention, inspire them to read, comment, and maybe even share your content, the posts should be something more than a picture/video and a few lines of the text – they must tell a story. This is one of the most effective and challenging to follow modern Instagram tips for business. This can be stories about your company/brand creation, the experience of your customers, funny stories from life, news from your sphere, or related areas – the space for creativity is wide. Do not skimp on words if you have something interesting to share, but do not write boring cation just to make it longer.
4. Choose right #hashtags
Hashtags are something like navigation on Instagram. You can help your potential audience and future loyal customers find your posts and account by choosing the right hashtags. Many bloggers and brands make a huge mistake by choosing random hashtags just because everyone writes them at the end of the post. If you choose some general words like fashion and style – your post will meet millions of competitors even among ordinary users’ sharings. One of the basic Instagram marketing tips is to reduce the circle of competitors to a minimum. So, be more specific, choose concrete words and phrases from the sphere of your business to find and attract your target audience.
Especially cool will be to create a branded hashtag, so once people know about your company, they can easily find and check the news.
5. Use Instagram traffic to increase website traffic
This platform has put great possibilities for increasing the traffic to your website. You can insert the clickable link in your bio or attach a swipe up link in the stories (if you have at least 10K of subscribers). Announcements of interesting promo actions, sales, and discounts, promotions of new goods, etc. will happen quickly and smoothly if you use this option.
Why is Instagram for business more effective than a regular website (by attracting a new audience)? Because people use it more frequently. They watch and read their friends’ posts, enjoy funny videos and GIFS, chat, shop, etc. They need to go to your website on purpose if they want to check the new assortment or any sales. On Instagram, they know about all the news while having fun and relaxing.
6. Embrace Instagram Stories
Stories on Insta became a real breakthrough in social media space and are gaining extreme popularity. In general, video content is more in-demand, but many users confess they even do not check the feed and watch stories exclusively. Why? Perhaps, it creates an impression of live communication. People watch products without Photoshop editing what develops more trust in what they see. Real emotions and not set up content are closer and more comprehensible to the Internet users, who are tired from fakes and too perfect pictures. Use this possibility to win the loyalty of your customers, communicate with them, tell about your company/products/services/news/discounts/etc.
7. Use SEO to win Instagram
You might think there is a mistake here, but some principles of SEO work perfectly for Instagram and other social media as well, as they do for search engines. We are talking about the account handle and account name. The first one starts with @ sign when you register a new account. It should be short (as possible), catchy, and easy to remember. The users see it in their feed and associate with your brand, which becomes recognizable.
Your account name appears on your profile picture directly under the picture. It should reflect the account handle, of course, and your industry. This is the name the users see when they are typing words in the search bar.
Instagram is power. It has a billion audience, and every one of them may become your loyal customer if you follow these simple tips. The Insta world is full of tricks and constantly changing, so to remain in trend and interesting to the audience, you should implement flexible social media marketing campaigns. The main task is to feel and sometimes maybe even predict the mood of your followers, their preferences, etc. and be with them on the same wave.
If you need professional help in creating and promoting your brand on the Internet and social media, in particular, IntlTech provides digital marketing services in Toronto. We handle SMM, SEO, advertisement, targeting ads, and more. Contact our team and get a free consultation from our experts!