What effects do website adaptation and loading speed have? - IntlTech

What effects do website adaptation and loading speed have?

April 16, 2020

First of all, let’s see what an adaptive website and website loading speed are.

Adaptive website – allows users to easily check all of the given information from their smartphone. This type of website automatically adapts all blocks on the website to the browsers window. Thus, the website looks organic and users don’t have to take any additional action such as swiping, double tapping and others to adapt the block size and see all the necessary information about your company.

Here is how it works:

Adaptive websites key benefits

  1. Convenience for the user. Adaptive website design will be perfectly displayed on tablets, computers, and smartphones. By developing an adaptive website, you will help your customers find the information they need about your company. The behavior of users on the adaptive website is much higher and better since most users visit websites from mobile devices. Therefore, if your website is not adaptive, only a small percentage of users (<2%) will continue to stay on it and look for information, and most (> 98%) will simply close the website.
  2. Companies income increase. The number of people who surf the internet using mobile devices drastically increases each year. This means that if your website is adaptive more and more users will visit it. With the attendants increase, the number of successful conversions will also increase bringing more revenue to the company.
  3. Easy site promotion. The adaptive website, unlike the mobile version of the website, will have identical URLs on both smartphones and pc. You can save money on SEO-promotion of the website, because in the search issuance you will need to promote only one website instead of two. Why two you ask? Because the browser will consider them different websites if they have different URLs. Except this, if the website isn’t adaptive it will rank lower when visited from smartphones. Back in the summer of 2015, Google released a new filter that is responsible for ranking web resources for mobile searches. As our experience shows, the Google search network gives priority to the issuance of highly adaptive sites. Therefore, if your website still isn’t adaptive, please contact us (I want to create an adaptive website), don’t hesitate because you are losing a large number of customers browsing from mobile devices and your income from them.
  4. Loyalty to the company. Anyone who is surfing the internet using a mobile device will always give preference to the website which is adaptively displayed on the device.

The websites adaptability is one of the most important features when ranking a website on mobile devices, but one should not forget about the websites loading speed, which is a major disadvantage when developing adaptive websites. That’s why, in order to accelerate the adaptive website, developers often exclude separate graphic and technical elements which is not always convenient for the customers. But you must understand that the lack of a responsive and fast website affects the behavior of mobile users. Therefore, if during the development process you will contradict the developers your future customers which will visit the website using their smartphones in 98% of cases will just close it because it is not adaptive or with poor loading speed.

According to IntlTechs (Inteltecks) marketing departments research, we can convincingly state that a loading speed delay of just 1 second reduces the conversion rate by at least 7%. More than 75% of our surveyed users say they are not returning to a website that loads for more than 5 seconds. More than half of the users in our poll say they close the website, if it downloads 3-5 seconds, and prefer those sites that load less than 2 seconds.

The websites loading speed is important not only for users but also for Googles search engines. In 2014, the websites loading speed was one of the most important factors in website ranking. Google developers state that the faster the page loads, the more satisfied customers will be on the website. This means that websites with a higher loading speed will be ranked higher. Nowadays, compared to 2014-2015 this isn’t the main factor in website ranking but it still plays a significant role in promoting the website.

If you are interested in your websites loading speed you can use the tool from Google: check the website speed.

Another interesting factor is that the majority of websites on the internet need to optimize page loading. Optimizing an existing website is quite difficult, so if your website isn’t adaptive it’s better to develop an adaptive website than to optimize the old one. If your main competitors website is slow and not adaptive than don’t make the same mistakes. This can be their weak spot, which will very negatively affect their business and will allow you to overtake them.

IntlTech (Intelteck) will gladly develop a fast and adaptive corporate website, e-commerce or web-portals. We are ready to guide your business online with a strong and professional team of web developers, SEO and marketing specialists, and friendly call center representatives. If you are interested in cooperating, please reach us (Contact info).

Last news

7 rules of a perfect email message

An email message is a key to successful business communication. It possesses more power than you can even imagine. However, text for the email newsletter is such a fragile matter, which in the hands of the master can strengthen the customers’ loyalty, bring new business deals, increase sales or just go to spam and sink […]

Show more

Struggling to Get More Leads? Write Great Content!

In the modern digital world, content is a great way to boost the business and get new leads. The blog section on your website or social media account could attract attention to your company, establish the expertise in the niche, increase the audience, and strengthen your position in the eyes of existing and potential customers. […]

Show more

Digital PR vs Paid Advertising — How They Differentiate And Why You Should Invest In Both

The modern marketing world offers wide opportunities, strategies, and tools for business promotion. With time, new and new terms appear, so many people, who have nothing in common with the marketing sphere, confuse the notions and get lost on what they should choose. This is what very often happens with public relations (Toronto) and paid […]

Show more

How Marketing Can Support the Sales Process

Your project\business\company is the integral mechanism where each detail matters. Marketing department matters, sales department matters, development, and other departments also matter. Sometimes the system fails, one of the components is lost and the rest of functional constituents start working randomly. One detail displaces another and the whole process breaks down. “What in the world […]

Show more

How SEO Can Drive Your Marketing Initiatives?

The digitalization has drastically altered the business world and the marketing strategies for this very business promotion. When most of the things are done online, the traditional advertisements are not enough and not effective anymore, at least not as they used to be. It’s high time for a change and advanced implementations. It’s high time […]

Show more

We have rebranded!

We are pleased to announce to you that due to certain legal aspects and for the rebranding purpose, the company IntelTeck becomes IntlTech company. We have comprehensively updated our domain, logo, website, strengthened our team, and refined the internal structure. These changes will create the potential for the future development of the company and its […]

Show more

Want to contact with us?

Our contacts

2869 Bloor Street West, Suite 249
Toronto, ON, M8X 1B3,
Canada
46008 Heroes of Euromaidan 9/136
Ternopil,
Ukraine

Hours work

Mn - Sn: 9AM - 6AM

Social networks

try the other one