Email Marketing Services in Vancouver

Before discussing the services we offer, it is important to discuss the general notion of email marketing, scroll across its main practices, and touch upon its benefits. So, let’s delve right in!

What Is Email Marketing?

Email marketing is a branch of digital advertising that aims at achieving your business goals by means of a well-considered email campaign.

Below, you will find the list of key components of an email marketing campaign:

• A subject line. While being the first thing that potential customers see after opening their email inbox, subject lines have to catch their attention, build up their interest, and encourage them to open your email.
• The content of an email. After opening your email, your potential customers will take a look at its text, which has to be original, consistent, and easily readable so that they want to read it to the very end.
• A call to action (or, as it is often abbreviated, CTA). Finally, your email has to end with a strong call to action that will encourage your potential customers to perform the needed for you action, such as buy products from you, use your services, subscribe to your social media channels, register on your website via your sign-up forms, or anything else.

Based on the number of emails your email contains, you might either send one independent letter or the whole series related to each other letters while working on your business goals.

A side note: There is no need to spend a great amount of money on email marketing, as it is a very cost-efficient form of digital advertising. Firstly, there is a great variety of free email marketing tools you could use (even if there is no free version of a certain email service, it will either have a reasonable paid plan or a “pay as you go” option). Secondly, your investment in email marketing has a high chance to allow you to create unlimited contacts with your audience and substantially increase your revenue.

What Are the Main Email Marketing Practices?

Your email marketing solution might consist of a number of different practices, such as:

• A welcome email. It is a letter that is used to establish the initial connection and make a positive first impression on your email subscribers. Oftentimes, the success of the whole email campaign depends on a welcome email, which is why it is essential to consider it thoroughly.
• A newsletter. It is usually a series of emails that update your potential customers on your latest news and, as a result, let them become better aware of your business. In most cases, a newsletter is used to support your company’s brand and create a foundation for your future email campaigns.
• A dedicated email. It is an isolated letter that deals with one specific offer and is not connected to any other email marketing campaign of yours.
• A promotional email. It is a letter that, contrary to a dedicated email, is conducted in a series of related to each other promotions offered to your potential customers in order to remain in constant contact with them and encourage them to do the actions you are targeting at.
• A re-engagement email. It is a letter that aims at re-establishing the connection with your potential customers in case they have not been active for a certain period of time.
• A brand story email. It is a letter that helps you to create an emotional connection with your potential customers by means of telling them a story of your brand. Therefore, it is especially effective when it comes to boosting your online presence and brand visibility.

The above-mentioned email marketing practices are merely the most widely spread ones. However, there are also transactional, sponsorship, and many other types of targeted emails.

What Are the Benefits of Email Marketing?

While being one of the most efficient digital advertising branches, professionally applied email marketing can grant you a whole number of advantages, namely:

• Raised brand awareness;
• Extended level of trust towards your company;
• High level of your online presence;
• Increased number of subscribers to your social media channels and visitors to your website;
• And many more.

As a result, you will get:

• The qualitative development of your business (no matter whether it is a small business, a large corporation, an e-commerce store, or an online service);
• The achievement of your business goals (like more online sales, 1,000 subscribers to your website, and so on);
• The growth of your revenue.

Thus, email marketing is a vital constituent of your business plan that is worth being taken into account.

IntlTech will become your reliable email marketing partner due to a number of reasons, namely:

• We have solid experience in digital advertising and are, therefore, well-aware of efficient email marketing tips and tricks;
• Our team has its finger on the pulse of the latest email marketing tendencies and will gladly implement them when working on your campaign;
• We value every client and offer constant customer support during the whole process of our cooperation;
• The pricing system we offer is pretty straightforward, as our paid plans do not include any hidden extra costs;
• Since we specialize in digital marketing in the United States and Canada, we know exactly how to help your business in Vancouver.

So, feel free to contact us right away and let your business grow by means of professional email marketing!