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What Do People Need to Know about Email Marketing Online?
To understand our working principle better, let us give you a definition of digital marketing, describe our main practices in more detail, and explain why emailing is so beneficial for every type of business. So, without further ado, let’s begin.
Email Marketing Campaign
We are going to start with the definition of email marketing. It is a set of thought-through email letters aimed to target both potential and current clients and fulfill specific business purposes.
The main components of email marketing campaigns include the following points:
- A subject line. It should be short, informative, and catchy to make the target audience want to open an email from you and not send it to the spam folder;
- Content. The key to success here is simple – write original, easy for understanding, and relevant texts. A lot depends on the email’s quality, that’s a fact;
- CTA (also known as a call to action). This one is one of the most important because it should encourage people to fulfill the action you are aiming at. That is why it has to be short, clear, and persuasive.
The Most Popular Practices in Email Marketing
Campaigns in email marketing can be divided into several types. All of those vary depending on goals and purposes, and we are going to list those mainly used for promoting different businesses.
- Welcome emails, which are the best for connecting with users from your email list members and, as followed, making a positive first impression of the company;
- Newsletters, which are among the most successful email marketing tools. Regular updates via email allow people always to be aware of the news and important upgrades of the business;
- Dedicated emails. These are also known as “stand-alone” emails and usually offer one specific and temporary proposal that potential clients may benefit from;
- Promotional emails, which mainly consist of related emails and involve email marketing software to make a business promotion easier on a regular basis;
- Re-engagement emails. Their main purpose is to reconnect with already existing customers who didn’t show too much activity for a certain amount of time;
- Brand story emails. These work best for spreading brand awareness among those who don’t know much about it, telling the story of a company to a target audience, and demonstrating its success and a journey to a bright future.
Benefits of Email Advertising
The best email marketing service and well-thought strategy provide every business owner with a wide variety of advantages that have a high chance to boost the company to a new level. We are talking about the following aspects:
- Spreading brand awareness among people, improve online presence, and increase the trustworthiness toward your brand;
- Noticeable boost the conversion rate;
- Increase the number of subscribers at your blog or website;
- Enlarge the database;
- Etc.
That is exactly why email advertising on every marketing platform is highly recommended and needed for achieving success and desired business goals.
Services We Offer
- Contact base and newsletters analysis and audit
- Lead-magnet design
- Content for newsletters
- Unique e-mail development
- Automated emails customization
- Cross-sell/up-sell triggers customization
- “Abandoned online shopping cart” trigger
- “Abandoned view” trigger; “Reactivation” trigger
- Sending promo-newsletters
Email Marketing Service from IntlTech
IntlTech, as a digital marketing company with many years of experience, successfully fulfilled various cases in different business spheres. That is why we would like to offer you a perfect, effective email marketing solution. Below, we present you the list of our services provided by IntlTech experienced professionals.
First, let’s have a closer look at IntlTech’s working principle. Step by step, our email advertisement tactics include the following aspects:
- Email list formation. It includes a detailed analysis of the company’s database in order to form an original target audience potentially interested in your product/services;
- Email marketing strategy creation. Based on the goals, our specialists come up with a perfect plan on how to reach them by using an email campaign;
- Email content writing. Unique and catchy email templates are created with the help of special tools and builders. All of that is for attracting users’ attention and creating engaging, effective email campaigns;
- Email A/B testing. This step is important to distinguish the best performing email variants and use them in the campaign;
- Email campaign optimization and customization. With the help of email marketing automation, the organization of the email campaign becomes much more manageable.
Please note that it is possible to adjust every step mentioned above according to your preferences and goals. For example, we may create catchy subject lines, develop a free trial option or new paid plans, provide you with advice on how to boost a landing page, etc.
Next, let’s discuss email advertising services IntlTech can offer to business owners:
- The audit and analysis of the current contact base through a special digital marketing platform;
- Email advertising strategy development;
- Email content writing;
- A special design of emails’ templates;
- Overall improvement of newsletters’ quality;
- Constant customization of emails campaigns;
- Trigger-related work;
- Automation of the email campaign;
- Etc.
Every important process will be performed based on the number of users in the email listing, specifics of your brand, its history, services, products, and other important factors that can be used for the future success of the conducted campaign.
Why Is IntlTech the Best in Email Advertising in Mississauga?
Consider IntlTech professional experts as your digital marketing partners for boosting your business. We provide you the best email marketing services and even more, and here are a few reasons why you should choose us:
- Our expertise counts 7 successful years and diverse projects in various business spheres, so we know for sure what tricks and tips should be used for email advertising;
- IntlTech’s team includes experts in different spheres, so we are aware of the latest digital marketing trends (those are consistently implemented in the working process);
- Our email advertising services providers always support you during the cooperation;
- As a result-oriented company, we always aimed at reaching set goals as fast and qualitative as possible;
- We specialize in email advertising in the USA and Canada so that we can guarantee outstanding results for your business in Mississauga.
So, why don’t you contact IntlTech right now to discuss our future successful cooperation? Let’s bring your business to a new level together!
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