Site: According to the non-disclosure agreement, we are not allowed to mention the name of the client’s company name
Term of development: February 2020 – October 2020
Short about client
Local net of stores in Toronto that deal with retail and wholesale selling of kids clothes in the offline spots.
Mass FB advertising campaigns with the aim of lead generation.
Field: Kids clothes
Reason of application
Difficulties with a business promotion during Coronavirus pandemics, a necessity to move the business online and scale in the other cities of Canada.
Generation of a constant flow of applications through lead-forms on Facebook and Instagram.
Ad campaigns results
Number of applications: 20,942
Conversion rate: 17% (3560 leads out of 20942 have conducted a purchase)
Average check: $54
Sales amount: $192,240
Total costs: $13,161
Net profit: $30,758
Ad post on Instagram stories
Ad post on Facebook News Feed
During the period of cooperation, there were launched 75 advertising campaigns that, in total, have brought to the client $30,758 of net profit. We came to a conclusion to create a website and implement a complex marketing strategy for the eCommerce project with the aim of business scaling in the other regions and earning additional income.
This is a client who wants to segment the young marketers-beginners, providing them with interesting and topical content for the constant self-education and gather the audience for the corresponding training and educational programs.