How SEO Can Drive Your Marketing Initiatives? - IntlTech
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How SEO Can Drive Your Marketing Initiatives?

June 10, 2020

The digitalization has drastically altered the business world and the marketing strategies for this very business promotion. When most of the things are done online, the traditional advertisements are not enough and not effective anymore, at least not as they used to be. It’s high time for a change and advanced implementations. It’s high time to reconsider your business promotional strategies and choose the most beneficial ones: SEO optimization, pay per click ads, social media promotion, etc. The variety of means to rich the goal is impressive, but first, it is crucial to consider each of them and choose the one or a combination of tools, which will match your company’s needs at best.

What is SEO optimization?

Well, it is one of the most popular and effective business marketing strategies for a long perspective. The abbreviation is deciphered as Search Engine Optimization, which, as follows from its name, helps the website to be better identified by Google, Yandex, Yahoo, Bing, and so on search engines.

When putting so much effort into increasing the rating of the website in the organic search results, choosing appropriate keywords, and developing interesting content, it is such a pity when there is no effect. SEO marketing is a solution that would help. This tool will help to adapt the blog texts and other content of your online pages according to the recent demands and changes in the algorithms in the search engines. It means that the mechanism will easier recognize your web pages and bring them in the top search results upon the internet users’ requests.

How SEO can help?

You may ask: “Would Google recognize my website without SEO?” – Of course, it will. The point is in what place it would display your page to the visitors. And here, we want to ask you how often do you check the second, third, and so on pages in the search results? Just the first page is the one that matters. It gathers 90% of all the profit and really makes the companies grow. And it is more desirable to be among the top 10 results. The higher your rank is, the more chances the users will click on the link and choose you as their products or services provider.

It is not easy to achieve, it demands a lot of effort and patience, but it really works, and what is more important, it is trusted by users and online buyers. SEO website optimization is not perceived as some paid advertisement, but it rather hints the people that this page is on top, because it is popular among the audience due to its good reputation, interesting and reliable information, and high-quality services or products.

Why SEO?

With such a variety of marketing strategies and tools, which may bring immediate effect and income, many inexperienced or short-sighted business owners neglect SEO, but this is a huge mistake. Although it is a long-perspective campaign, organic SEO services guarantee a lot of undeniable benefits other strategies can hardly even provide:

  • Better conversion rates
  • Increased sales
  • Increased website traffic
  • 24/7 website promotion
  • Strong reputation and brand name
  • Continuous working even once you ceased the campaign
  • Boosts offline sales
  • Relatively affordable price
  • Increases the customers base

This strategy works perfectly for building a reliable and trusted name, a positive reputation, and winning customers’ loyalty. It takes you on top not just in Google search results but also among the other competitors and brands on the market. However, even a professional SEO company would have to make great efforts to reach all the mentioned above outcomes.

What would it require?

We will begin by saying there are two types of SEO promotion: online and offline strategies.

On-page SEO comprises all the online changes the specialists will do to increase the ranking and bring your page on top. It includes:

  • Page speed optimization
  • Content creating
  • Keyword targeting and implementation

Off-page SEO would take all the work that should be done outside your online webpage:

  • Social media marketing
  • Email marketing
  • Link building

Now, let’s consider in detail what SEO optimization (Toronto) will focus on:

  1. Content. It is a huge mistake to regard blog texts and posts as a field for placing keywords and anchors. The users are going online for answers, and you must provide the answers to them. If you fail, they understand it is a marketing trick and close the tab, choosing another link, which gives them what they need, leaving you behind. Quality content is the key.
  2. Keywords. These are more than words and phrases. These are the guides in the chaotic world of the Internet, which, if chosen correctly, may lead the user directly to your webpage, increase the sales, and promote the brand. SEO company (Toronto) will determine the right keywords, which are less competitive, to ring you more traffic and new customers.
  3. Meta tags. Or descriptions, call them how you like, provide a specification to the people about the page they may or may not decide to open. Sometimes, this short description may play a crucial role in helping the Internet user make the final decision and click on the link. So that it must be informative, precise, and engaging.
  4. Backlinks. Creating an interesting, topical, and reliable content may make you a popular and reliable source of information in the online space. If you manage to reach this, the other web content writers and bloggers may add the link to your articles (backlink) in their posts as one of the sources. This will strengthen your reputation, increase awareness about your company, and promote your business even without any additional efforts.
  5. Product images. If you want to be the best or at least one of the best, everything should be top-quality, including the photos of your products and other pictures on your website. Take care of the clients’ visual perception of you, your company, and what you offer to them. Show the people you make everything possible to make their experience pleasant and comfortable.

As you see, SEO is a comprehensive and complex approach to the long-term quality promotion of your business on the market and building you a long-lasting positive reputation. If you are looking for an SEO company in Toronto, IntlTech is one of the best in the niche with a professional and experienced team for a fast and effective outcome.

Have any questions? Do not hesitate to contact our representatives. There is nothing in the world that can make them happier than bringing solutions to our dear customers: How much does SEO cost? The initial budget? How long to wait for the first results? Send us an email or call the number you may find below, and we will answer all your inquires.

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