Digital world changes and becomes more human- than machine-oriented. Maybe this is the key reason why marketers pay to the content more attention than ever before. Furthermore, content in digital marketing becomes a serious competitor to SEO and other online marketing strategies rather than a minor supplement. So what has happened in recent years to shift the focus towards QUALITY content and blogs on the internet? Let’s figure it out.
It helps to build a brand
When a company becomes a trusted and recognizable brand, it is a great achievement in the realities of the contemporary business world. At the same time, it is a complicated task, and merely high-quality products or services are not enough. The company needs to outstand, offer more than the competitors, become an expert in the niche, and win the loyalty of the potential customers. Digital content marketing is a wonderful possibility to achieve all of this.
First of all, the informational sections at your website or social media account show your dedication to the audience that you are ready to share your valuable knowledge and precious experience without asking anything instead. Second, if you put great efforts at the quality of your texts and information you present to the reader, it will generate more interest in your blog, company, and products correspondingly. With time, people will listen and follow your opinion, building a strong and reliable brand.
It adds value to the offerings
Naturally, the posts and articles in the blog and social media will be thematically linked to the products and services you offer. Such a digital content marketing strategy is especially effective for the promotion and increase in sales. Why? When you present the goods, explain their uniqueness, qualities, some insights, application, inform about interesting news from the industry, it makes your services or products more valuable to the customers.
It attracts free leads
Once again, quality digital marketing content increases the interest in your website and company. And not simply for the customers, but investors and potential partners as well. When your audience increases, your website becomes visible to thousands of Internet users. It becomes recognizable, and the more content, the more active leads. It brings more traffic than any other kind of marketing, including paid advertising and target ads, as it is not intrusive and more trust-worthy. The stress should be on the quality and not quantity as if you produce a lot of poor quality content, it will bring you new visitors, but people will not stay long at the page, and it will play a bad joke to your reputation.
It will raise your position in search results.
SEO and content marketing are inextricably linked. The position of the website in the results of search engines is crucial if you want to increase the visibility of your page and get more traffic. The chances that someone will open the second and further pages of the search results are miserable, as mainly people find what they are looking for among the first ten results, and your aim is to get there. The trick is in the quality. If you generate useful and interesting content, which people really read, Google will notice it and raise you up. If visitors skim, skip, or quickly close your content marketing blogs, the engine will recognize it as poor-quality texts and lower your position down.
Fortunately, the informational space on the Internet becomes useful and interesting. So, if you have what to share with people, do it, outstand, get a new audience, win their loyalty, build a brand, and let your company grow. If you are still not sure why you should put great efforts and invest in a blog and content, hire a professional digital content marketing agency, here are a few more reasons:
- With active blogging strategy, your company is more than ten times likely to get a positive ROI;
- The price for content marketing services is sixty percent lower than any other with three times more active leads;
- Six times higher conversion rates;
- Brand content effectiveness is much higher than traditional annoying advertising.
Quality content is the future. The period when texts were written merely for machine recognition is gone. Now, it is time to work hard, impress, and be useful for the readers, share experience and knowledge. This is the key to success, which will build a brand, strengthen reputation, and promote the company on the market.
How to create content for website? The first step might be monitoring the blogs and social media pages of your competitors, selecting the topics they are writing, and a great bonus would be listening to the concerns of your customers and providing answers to their questions.
If you doubt your content writing skills and do not want to hire a special employee, IntlTech, digital marketing company in Toronto, has a professional team of content managers and talented copywriters, who are always ready to write interesting texts for your blogs. Do not hesitate and contact us right away.